A Site Shop for Creatives

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We have great news. It's already been mixed to perfection, and it's waiting for you at the bar.

Ready for the Website of Your Dreams?

So, you need a website.

Let's take a look at your options:

DIY-ING a boring, big box template that does nothing to showcase your particular brand of awesome, won't attract your dream client, and that you’d need to be some sort of magical code wizard to customize.

Plunking down your life savings and your firstborn to search for and hire a designer who will spend months of precious time cranking out something arguably “custom” you may or may not love in the end.

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Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people who give a damn.

No more worrying about code or HTML, searching high and low to find the right designer, or spending endless hours (and endless money) trying to nail your online presence. 

Finally, a website you and your dream clients will love—just one instant download and a matter of days from going live, looking incredible, and changing your business forever.

Your old website is already jealous.

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right? Nope. allow us to present the alternative:

Tonic Site Shop

(*Sorry, Mom.)

Select Your Site

Choose from our collection of 17 top-shelf designer websites - responsive, SEO-savvy and sexy as hell.* They look beautiful out of the box and even better with your brand and work in them. 

*We do mean anything.

Tailor it to Fit

Using incredible drag-and-drop software, add your own logo, your images, text, and customize anything* you want to your hearts' content. No code necessary. Website design's never been this easy.

Go Live + Celebrate

It sounds great, we know, but what about the details? Let's tackle "How does all this work?" followed by "Can I do it myself?" and "What if I need help?" 

How it all works:

Most of our clients go live within a matter of days! You'll have a support team standing by if you need help along the way, and they'll handle all of the tech-y stuff, too. You'll be too busy booking your dream clients.

Champagne sold separately.

this easy?

can you believe it's

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”

PRAISE FOR TONIC

 - Luke & Cat Neumeyer

what our clients say

- Joel Allegretto

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 

PRAISE FOR TONIC

 - Ben Hartley

“If I could go back in time, I would purchase a Tonic Site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”

WHAT OUR CLIENTS SAY

- Annamarie Akins

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”

PRAISE FOR TONIC

- Hope Taylor

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites  to build yours, too. 

PRAISE FOR TONIC

 - Amy & Jordan Demos

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”

PRAISE FOR TONIC

- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design  that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”

PRAISE FOR TONIC

 - Abby Grace

“People are saying that this new brand represents me perfectly and for that, I am so thankful! My TONIC site definitely has that "WOW" factor I always dreamed of.”

I found TONIC when I was searching for a new site that would communicate my brand clearly and give people a sense of who I am in a polished and beautiful way. I wanted something that would wow my clients, and I believe the my TONIC site definitely has that "WOW" factor I always dreamed of. Since my recent launch, I have had dozens of emails, texts & comments letting me know how much people love the new site. But more than that, people are saying that this new brand represents me perfectly and for that, I am so thankful! The experience of working with TONIC has been incredible, from beginning to end. 

ERICA ROSE

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“When I saw my template design on your site, I immediately knew it was the ONE. In fact, I gasped.”

I want to express my sincerest gratitude for everything Tonic has done for Roots of Life Photography. For over 2 years, I struggled to figure out what to do with my branding. I was so overwhelmed with wanting to find my own voice, be original and yet stay current. When I saw my template design on your site, I immediately knew it was the ONE. In fact, I gasped. The clean lines, overall elegance & classic nature of the template has really helped take my work to that next level. I have gotten so many compliments on the website, blog and mobile site & I am over the moon happy with my decision to go Showit & Tonic. 

TARA WICKEY

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“I was able to customize my site to fit me perfectly.... It's a fresh and wonderful feeling to have a professional-looking website that reflects my personality!”

I'm not so much a cocktail girl as I am a Lagavulin 16 year single malt girl, and was impressed by the cleverness of the "sites on tap" theme at Tonic (genius!)... After browsing the site collection, the Paloma design immediately caught my eye! The layout was fantastic, and I could visualize my own images while browsing their sample site. While I was initially intimidated by the learning curve, with the help of the Showit Support studs & Jen, I was able to customize my site to fit me perfectly. I've gotten amazing feedback on the my site from clients and photographers, and am so giddy that my new website is live! It's a fresh and wonderful feeling to have a professional looking website that reflects my personality!

SARA RENEE

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“I first was drawn to the TONIC sites because of they seemed to stand-out against other similar competitors. The style was more sophisticated & strong...”

Graham terhune

and the depth and customization possibilities seemed endless. I really wanted a site that was different yet recognizable. TONIC's platform for customizing allows for that. Without a doubt, I feel like my TONIC site helped improve the overall feel and impact of my brand. Our photos needed a clean and sophisticated platform to be showcased, and I feel our site is the perfect vehicle for that. During our “Just A Splash” design session, Jeff was beyond helpful and informative and most importantly, gave honest and upfront feedback about fonts, images, placement...key elements from a professional who knows his stuff that I felt really helped put the icing on the cake for our site. There’s no doubt in my mind that choosing a TONIC site was one of the best decisions I have made for our business!

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“If I could go back in time, I would purchase a TONIC site much earlier in my career as a wedding photographer...”

Annamarie akins

The high end professional feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. I'm so grateful for how the site showcases my work and represents me as an artist. It allowed me to increase my prices and reach my dream client! And it makes me feel 10 x cooler as an added bonus. I'm so grateful for a pretty and professional space for my work to call home! And I love being a part of the TONIC family!

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“I am so thankful I (finally) found and invested in a TONIC site - I am completely obsessed with my website and get compliments from clients & other wedding vendors constantly!!”

Annamarie akins

My tonic site is clean and professional. I had purchased templates in the past, but customizing this website with Jeff has completely transformed my brand. The hardest part of the process was probably choosing the template that was right for me. They are all incredibly well designed and so different from one another! I ended up going with Rendezvous. The template itself was already unique, gorgeous and super user-friendly, but the tweaking for my brand took it to another level. I am so thankful I (finally) found and invested in a TONIC website - I am completely obsessed with my website and get compliments from clients and other wedding vendors constantly!!

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case studies

Next Review

SHOP THE website COLLECTION

the website of your dreams?

ready to get started with

There's a sickness in the creative world. It’s insidious, easily diagnosed, and often referred to in hushed conversations between chambray-clad tastemakers as “Boring Template Website Syndrome.” 

That’s right. Talented creatives everywhere, saddled with websites that fail to convey their brand’s personality and potential. It’s BTWS. It may not be catchy, but the yawns are. 

Fortunately, at TONIC SITE SHOP, we’re here to help, and we've found the cure: entirely unique, completely customizable websites handcrafted for the modern, stylish creative. 

We’ve redefined the website template – and not only what it can be, but how it can look, what it can do, and what it can do for your business.

The brainchild of longtime custom web designers Jeffrey Shipley and Jennifer Olmstead, TONIC's affordable, cocktail-inspired site collections provide an alternative to the custom design process without sacrificing a drop of top-shelf style. TONIC is the answer for any brand that requires a complete web experience tailored specifically to their audience. Emphasis on the bang, not the buck. 

With drag-and-drop customizability, TONIC makes it easy for users to change colors, add images, logos, and other brand paraphernalia, restructure the layout, or completely delete it all and start over. Best of all, changes preview and update instantly, meaning the perma-hold with that vaguely-snotty tech guy who only speaks Linux? just became unnecessary. You're welcome. 

ABOUT TONIC

“...Entirely unique, completely customizable websites handcrafted for the modern, stylish creative.” 

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You get a stylish, designer site in an instant. Boom.



WHY TONIC?

 on the fence? unconvinced? WE'VE COMPILED A handy list of the top 5 reasons a tonic site is right for you.

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It's just as beautiful, complex and intentionally handcrafted as any custom site we've designed. No obvious, unexciting template layouts here!



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You can edit and customize whatever and however you want. No code, no limits. No weeping into your keyboard. 


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What you see is what you get. The only thing you'll need to make the site look great is your work. You see a site, you buy the site, you get the site, you love your site. Forever.


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SEO optimized. Responsive. Mobile-friendly. You know all those buzzword boxes people say you've gotta check? You're about to check 'em.

read the faq

All of our site designs are hosted on the SHOWIT platform and fueled by powerful HTML5 engine, creating a nearly infinite range of responsive design and functionality. Showit is a drag-and-drop website builder that allows you to showcase your unique brand without any frustrating back-end coding. It gives you total freedom to create and to maintain your web presence. Try it free for 30 days by clicking HERE

Typically, templates only let you change the color, font or images - and even for simple changes, you often need to know CSS or HTML. With drag-and-drop customizability, Tonic designs make it INCREDIBLY easy for you to change colors, add images, logos and other brand paraphernalia, restructure the layout, or completely delete it all and start over. You can literally pick elements up and move them. Best of all, changes preview and update instantly, meaning the perma-hold with that vaguely-snotty tech guy who only speaks Linux? Just became unnecessary.

Showit has various subscription levels available based on your needs starting as low as $19/mo (billed yearly). We recommend the middle tier with a blog at $24/mo (billed yearly) as it allows for you to make use of our all-in-one Wordpress blog design integration. The Showit subscriptions includes full use of the software, access to video tutorials, live tech support, and an all-access pass to the Facebook Showiteer community. All TONIC sites are built for the Showit platform and require an active account to go live. 

Lucky for you, there is a whole host of video tutorials available HERE, and an extensive wiki. Beyond that, we want you to know that you're not just getting a download - you're getting two designers who want your brand to look its best! Please feel free to contact us with any issues. We'll make sure you get the help you need.

Yes, yes it does. Each TONIC design comes with a built-in blog theme for Wordpress. So that means you get to use the most powerful blogging platform on the planet, but customize your blog design in SHOWIT without one line of code? WIN. WIN. 

A Showiteer is Showit’s endearing name for its users. But it’s more than that. The Showiteers have become a community of people who love to help others. (And they tend to love on you while they're at it.) Showiteers truly are a fantastic bunch of people, and when you use a Tonic site (and subscribe to Showit), you get to join in the fun in their Facebook group.

Yes! Because TONIC sites are fully responsive, they scale to fit any screen, and look the same - by which we mean "awesome" - on every device. And better yet, you can even customize your mobile site to include varied content than your desktop version. So basically, it doesn’t just “respond” to a mobile device, but you can create a unique mobile experience strategically and thoughtfully, opting to sync certain content and leave some out. 

Tonic itself doesn't currently offer customization services, but of course we're here to help you along the way! We built our sites with creatives and small businesses in mind, hoping to empower them with beautiful design, an easy to use, drag-and-drop interface, and all the style they needed to build, create and control their own web presence.

The Showit Support Team is unreal. They are ready to help at a moment's notice. You can live chat with them during normal business hours and send in support tickets 24/7. They are prompt, genius, and downright awesome people. You can get help right inside the Showit app.

Yep! You know that whole HTML5 thing we mentioned earlier?! Well that results in all the goodies on your site being indexed by Google. You can even add in keywords, image descriptions and links to better optimize your site for search engines.

Included in your purchase is : A fully customizable, HMTL5 website design for the amazing, all-new drag-and-drop platform, SHOWIT (subscription purchased separately). Just download, upload content, edit, and go live! A top-shelf, pre-installed matching blog design for Wordpress. ($250 value). A responsive and equally beautiful custom mobile site design, which you can view, edit, perfect and customize side by side with your primary site (a feature totally unique to TONIC x SHOWIT). All graphics, layouts, and web fonts as shown in site demo. Everything you need to go live! 

TONIC itself does not offer custom logo design, site design or template customization in-house. But the good news is that we have a handful of awesome designer friends who do, and we'd be happy to put you in touch should you like to pair your new site with a newly minted visual identity, or you'd like some help customizing your new virtual digs. So just get in touch, and we'll get you situated with the appropriate site mixologist.